So much of the business we do today is done digitally and slightly impersonal. Having a business card at the ready is a personal way to make a connection and a lasting impression. Here are five mistakes to avoid when making business cards for your art business.
1. The design is inconsistent with your brand. Does your business card reflect the look and feel of your brand. If your website and product (your art) have a certain look, your card should reflect this. Branding should be consistent. Do you have a logo or use certain colors? These should be present on your business card which, by the way, is a marketing tool.
2. There is too much information included. Just like with your art, it is important to have
space on the card where the eye can rest. Including all of your contact information, more than a few images of your artwork and other information is only going to overwhelm the viewer. Keep the information you give to a minimum. Besides, the card is a means for the receiver to obtain more information by going to your website for example.
3. Printed on poor quality paper. You do not have to have your cards printed on the thickest paper stock available. However, a paper that does not feel strong is going to reflect upon your brand. You want people to feel that they are going to get "quality" product and service from you. Impress with "quality" paper stock.
Remember, your business card is a tangible representation of your business. Hand them out to everyone! They are meant to be circulated so that you can bring more traffic to your website, art festivals, and gallery shows resulting in more sales. Carry them with you and give them away. Always.