As professional artists we are very concerned about selling our art. This is after all how we survive isn't it? Being a successful artist is much more than selling. When looking at the bigger picture we need to consider what it feels like to be the collector or appreciator of our art. This is where brand loyalty comes into play.
In order for a customer, aka collector, to want to collect from you again, it's important that you lead that customer into a relationship with your brand. As with any relationship you can't expect the relationship to be one sided. It just won't last. Your brand, therefore, will want to give back some love of its own.
Lucky for you, customer appreciation can take many forms. There are many ways to show customers that you care about them and it doesn't need to be expensive. Here's a list to get those wheels of yours spinning:
- hand written letters
- prenotification of artwork releases
- private event
- share their stories
- birthday specials
- go to them
- relax your return policy
- give to a charitable foundation
- send a gift card just because
Remember, in order to brand yourself, you need to keep it personal to your art business. There are so many ways to say thank you. What's yours?