As artists we wonder how we are going to not only create our art but market it as well. There are so many ways and places to market that it can make one's head spin. Here are a few tips for making the most out of your marketing efforts:
1. Choose one or two social media platforms and use them to the best of your ability. If you choose more than two you are most likely spreading yourself thin.
2. Make sure your personality is felt on your website and in your marketing materials. Collectors want to buy from a real person. If they did not value this part of collecting art they would buy from a big box store.
3. Help your collector find you again. You can do this by ensuring that your artwork has your business name and website on the packaging or, better yet, the artwork itself.
We can make our art until we are blue in the face but it takes a savvy business person to sell it and to sell it again and again.
artwork: mixed media by professional artist Kathy Beekman