If you are one of many artists that are either looking to work with galleries for the first time, are selling better through your website or are fed up working with galleries you are not alone. Wondering if working with an art gallery is worth it is a question that all artists ask themselves at some point in their career.
Things to consider:
- Do I have 40 hours every week I can spend personally selling my artwork?
- Do I have a retail “place” that my artwork can be seen by art patrons?
- Can I afford to spend $500-$6,000 a month to showcase my artwork in a prime art-retail location?
- Am I a good sales person?
- Can I afford to pay 100% of all advertising of my artwork?
A retail art gallery space can offer you the following:
- A staffed retail space operating 40 plus hours a week
- A location where art patrons can view your art in person
- A gallery owner willing to pay for monthly rent
- Persons that are trained to sell your artwork
- An owner willing to either pay for all of the advertising of your artwork or a great percentage
Having a gallery willing and able to do these things for their artists is a big deal. Not only does it save the artist money in the long run but also affords the artist the opportunity to create art.
If you are an artist that is having better luck selling your artwork online, then I suggest you ask why? Is it that the relationship you have with your gallery is not a strong one? Remember, that the relationship is a business one and depends on communication. If the gallery isn’t selling well for you, it is usually due to one of two things. The first is that communication between the parties is not strong and the second is that this is not a good venue for you. Another words, there is a market for all art and this one isn’t the correct one for yours.
Having an online presence is very important in this day and age of technology. However, you may be missing out by not having a gallery. A gallery in a high traffic art buying area is a plus and for many reasons. Not only will it expose you to new art buyers/followers but having a retail presence gives an artist a certain amount of credibility. This credibility comes by way of patrons believing that if an artist is in a gallery (and a gallery that thinks very highly of the artist) then the artist must be very good at what they do. Also, if they see that the gallery holds the artist in high esteem and celebrates them as a master at what he/she creates the likelihood of the patron thinking the same is great. In a nutshell, the gallery has and continues to create a following of art patrons. Something that can take a lot of time and money for an individual artist to create on their own.
So, do you need a gallery? It would be a good idea to play as much of the field as one can. Doing this by being represented by one or more galleries may be your ticket to success in order to get the following of art patrons you need and deserve.