First things first, an artistic business plan not only provides a review of the different parts of your business but also sets out a future for your business including objectives and strategies for achieving them. And yes, you should have one.
Having a business plan for your art business will help you:
- become focused and know where you stand (mission statement)
- understand your vision (know where you want to be in the future)
- develop short term and long term goals (know your objectives)
- understand your market (market analysis)
- understand your competition (competitor analysis)
- have a handle on your finances (pricing of product, accounting and budgeting)
- market wisely (includes everything from marketing platforms to your story)
Above, I've highlighted main aspects of an artistic business plan though there is a bit more involved. What's important to understand is that developing a plan will get you where you want to be much more quickly than "winging it". It should be used to help you run your business smoothly and should be treated as a roadmap. Having one will greatly improve your chances of being a successful artist.
Would you like to develop a proper roadmap? I'm here to help. Please contact me through the ArtCoaching for You website. Cheers! Kathy