Self-promotion is the act of promoting our own interests. We are the ones that advertise and publicize these interest. Self-promoting is necessary in today's art market if you want to be a success. You have to toot your own horn because no one else is going to do it for you.
Many negative thoughts come to mind when one hears the word self-promotion. No one wants to be considered a show-off, a braggart or appear egotistical and this is what prevents many artists from feeling comfortable when self-promoting.
There are many ways in which you can promote yourself comfortably without appearing to be a show-off. Here are a few:
- social media
- advertising with magazines
People like to receive valuable information because they like to be educated. Remember that when self-promoting you want to be helpful and authentic. Ask yourself how you can be of service to your audience/market and provide this service. Do this, and I promise you will not appear selfish. Only and always talking about yourself is being selfish. So, get out there and rock the world with your self-promotion! We are waiting for it.
How have you successfully self-promoted yourself as an artist and your artwork? Would love to hear from you.