Jessica and her husband Chris own (in)spire graphics. ArtCoaching for You is so very happy to be collaborating with them.
We all have that all important albeit exhausting juggle and struggle: it’s the balancing act of our art and our art business. And sometimes it can be a little tricky to switch between these two modes. For many of us, the art making realm is where we tend to live. It’s creative, challenging, rewarding and fueled by passion and necessity. It comes from our center. This can easily take all of our time. And in falling into this, we tend to ignore the important business side. Putting energy into this aspect of your business — the business of art — will help you better connect with potential collectors, galleries and important opportunities.
Let’s talk business about your, well, business. And naturally, the best place to start is your brand. What is it? What does it say about you?
It’s hard to conjure up just how important a visual identity is. As artists, though, I think we all get it. It’s immensely important and a simple image — well, it can convey so much. Our brains house countless records of little icons; it’s known that a child too young to read can still understand the meaning of a rather lengthy list of logos they are confronted with. This points to the simple fact that this visual identifying system is profound and lasting. A nicely designed graphic will fuse your art business’ principles with a functional and visually interesting icon. And in using this — and — using it often, you will develop snap recognition and a reputation without ever saying a word. It’s that powerful. You want it to be something unique, targeted and specific to your artwork. Having a professionally developed logo will serve as a supportive marketing element; it will offer your potential collectors a glimpse into what you do as an artist.
How might you use it? A logo should accompany all of your marketing pieces. Postcards, business cards and websites. It will show the world that you’re professional; that you have a well articulated brand.
Take a step back. How are you presenting yourself to potential collectors and gallery owners? Does your marketing material adhere to a specific theme, or rather, branded aesthetic? Do you have a logo that accompanies your printed materials and is emblazoned on your website? If not, consider this notion of a brand. It’s a great place to start.
Like what our guest blogger has offered you? Check out www.inspiregraphics.net for more great information.