Marianne owns Artist Mastery Guide. ArtCoaching for You is thrilled to be collaborating with her.
“I am at a point in life where I can devote time and energy to making art, which is both exciting and terrifying! Where to begin? What is my voice?”
“I have been taking lots of art classes but have yet to develop a coherent style.”
“I realized that I had all this marketing knowledge without the confidence in my work to promote it effectively.”
These are comments I often hear from people when talking about honoring their artistic soul, and wanting to be a “successful” artist.
The foundation for building an artistic practice, whether it be “just to make art” or to be “commercially successful” is having a deep understanding of your artistic voice while possessing the technical tools of composition, color and mastery of medium(s) to convey your unique expression. Marketing efforts are most effective when you can confidently engage people through authentic passion and conviction in your work.
OWN your core expression.
Knowing what you want to express and why you want to express this vision is crucial to making any form of art connect emotionally and intellectually both for you, and for others who experience your work.
I don’t know where I get inspiration from it just comes out as I paint.
A totally valid statement! And, searching for and ultimately articulating what you want to express yields a sense of confidence about your work that is rooted in this awareness. Once you know what you are trying to convey decisions about composition, color and medium choice(s) become clear, leading to the creation of much more compelling work.
FOCUS on conveying your voice through craft.
How you manifest your core expression - artistic voice –relies upon your ability to employ the technical aspects of composition, color and mastery of medium(s). These are the grammatical tools that give form to what you want to express.
By mastering these tools, knowing when your piece is finished and what it is about, you can confidently participate in conversations generated by your work and promote it with intelligent, authentic enthusiasm.
ENGAGE the world with your art.
There are artists who create for their own pure enjoyment. There are artists who create with a specific message in mind to share with the world, and everything in between. Knowing what you want to express and how to manifest that expression leads to…
How do I want to show up in the world with my art?
Engaging people with your work and enacting a strategic marketing plan is much easier when you know what you want to express and why, and how to employ the technical tools to best communicate your unique voice.
Like what our guest blogger has offered you? Check out www.artistmasteryguide.com for more information.