In this day in age it is very tempting to do all of our business on-line. Why? Because it is quick and easy, end of story. With this said, it is now more important than ever to reach out to your cliental with marketing materials that they can hold and touch. Off-line engagement is hugely important because you want to be a well-rounded and solid business that reaches it’s market in a variety of ways.
Paper and printing is still a part of doing business, whether you’re printing shipping labels, notes to include in packaging material and marketing materials. Many artists should use their printers to create photographic art or prints of their artwork. Not only does this save you money but time as well. Here are a things to consider when looking for the correct printer and printer paper to use in your business:
- How often will you be using the printer? If often or very often then consider getting a printer with a large ink tank.
- How large will you be printing? If you want to print on paper that is 11 x 17 or larger then look to a large format printer.
- Do you need the printer for use in your daily work routine? If you will be printing labels, receipts, and occasional marketing materials then look for a printer that can print efficiently, for example double sided or wireless printing.
- We all look for something affordable. Be sure to check the cost of the inks that pair up with your printer. The printer may be inexpensive but the inks could be very expensive.
- Purchase archival papers and inks with permanence when printing artwork. Collectors want to know that the artwork or print that they are purchasing will last a long time.
- You want to use matte paper when printing for your portfolio. That is if your physical portfolio has see-through glossy pages in which you will slip the printed material into. Images printed onto glossy or shiny paper will stick to the see-through portfolio pages.