Artists make art. Successful artists will also network. Networking isn’t just about who you know but who knows you. It’s a super powerful marketing tactic that will help you succeed. A smart business person knows that they need to make connections and build long lasting, mutually beneficial relationships.
Developing personal relationships enables you to stand out in the crowd. You’ll end up standing out amongst all of the junk mail and advertising clutter, for example, because of the personal connections you have made. Above all else, people pay attention to and enjoy doing business with those that they like and trust. They even enjoy helping you succeed.
Connecting with people is great but then you must continually cultivate the relationships in order for networking to truly help you succeed. Here are a few reasons why you should network:
Get new ideas
Make yourself visible
Hone your elevator speech
Generate new opportunities
Make new friends
So as an artist, should you network? You don’t have to but you should if you would like your artistic career to be a successful one. A good network is really just a circle of helpful friends.