Including images in your online newsletter certainly makes for a more intriguing read. Images are absolutely critical for marketing your art aka product. If you were to send a newsletter with no images you are doing your brand a disservice. Already include images with your newsletter? Great! However, if you are not embedding them within the email, think again. By attaching the image you are losing a great number of readers. This is because of the extra step of opening the attachment you are making the reader take.
Including images within the email will benefit your email's performance in more ways than one. Think about the following:
- Research at 3M Corporation concluded that we process visuals 60,000 times faster than text.
- 40% of people will respond better to visual information than plain text. (Source: Zabisco)
- According to Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development…
Convinced yet? If you do not know how to include an image within your online newsletter ask for help from a family member, friend, or professional. There are also many free online marketing services that you can subscribe to in order to build, send and manage your newsletters.
Ready to begin? Wonderful! Including images will drive engagement. Just be careful about the image size. It is important to make sure that the image is not too large or it will take a very looooong time to download when someone takes a look at the online newsletter.